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Easter is almost here and, with the holidays nearing, it’s time to start thinking about how to celebrate with your family. With lockdown imposing certain restrictions on what we can and can’t do, Easter may look a little different this year, however we’re determined to make sure you can make the most and have fun celebrating with family and friends.

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With Spring Equinox signalling the first day of spring, it's time to start thinking about your summer wardrobe, getting ahead of this season's key fashion trends and finding your own unique summer fashion style. Never again fear the "Jeans and a Nice Top" dress code with the release of our SS21 collection, with our beautiful going out tops, cute summer tops, women's skirts and summer dresses.

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At Eldimaa Fashion, empowering and celebrating the achievements of women is something that is incredibly important to us, and this International Women’s Day we wanted to celebrate some of the women we have been inspired by over the past few years. The theme for International Women’s Day 2021 is “Choose to Challenge,” encouraging all of us to call out inequality and to seek out and celebrate the achievements of women around the world. As Michelle Obama once said, “There is no limit to what we, as women, can accomplish,” and there are so many women around the world whose success...

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African Clothing, African Styles, Ankara, Ankara fashion, colour trends, Fashion Inspiration, Lifestyle, Men's fashion, New Season Trends, Outfits, Pantone, Spring wardrobe, SS21, Style Guide, Trends, What to wear, Women's fashion -

Spring Colours:  How to master the transitional wardrobe   Don’t ask me how, but winter is pretty much over. February has come and gone and left us all in a confused state of spring sunshine, bright mornings and longer evenings which come with them the huge dilemma; what do we wear now? Although winter can be restrictive, forcing us to express ourselves through one of few coats and scarves, it is easy, it is comfortable. Spring brings with it the challenge of dressing for impressing, not just for practicality and warmth. This season is the one for reviving the wardrobe you’ve...

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Beat the Blues   January is renowned for being the drab and dull hurdle we have to tackle at the start of each year. Even at the best of times the January blues are inevitable and already, just a few weeks into 2021, with the current situation of global and domestic affairs I think we would all like to go into hibernation until summer 2025. Since this doesn’t seem to be happening any time soon it is probably a good idea to look for other ways to cheer ourselves up. This week I want you to invest in yourself. Forget...

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