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African Fashion is coming with WizKid

Article written by Alexandre Boileau WizKid is a Nigerian singer and songwriter. In 2016, Wizkid achieved international recognition following his collaboration with Drake on the global hit "One Dance" which reached number one in 15 countries. He was ranked 5th on Forbes and Channel O's 2013 list of the Top 10 Richest/Bankable African Artists. In February 2014 Wizkid became the first ever Nigerian musician to have over 1 million followers on Twitter.   Summer is coming. With this new clip, the Nigerian rapper signed a duet with Drake. In this collaboration, the two rappers have honored the African look. There are highs, shorts and colorful accessories. Check the new song on Youtube  These beautiful jewels will delight your skin this summer. You can find them on...

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Behind the scenes of a London Riverside Fashion Photoshoot

  Every fashion lover have once observed pages of magazines and analyzed these incredible pictures that sublimate the fabrics, cuts, prints of clothing. Photoshoot are really important, both for brands and customers. The relationship between the two goes through pictures of the pieces and clothes.Pictures are made to highlight a new collection, to see how it looks on a model and which style can be achieved by wearing it. Last Wednesday on the London Riverside Pier - St George's Wharf, I had the chance to see behind the scenes of a fashion photoshoot organised by Eldimaa Fashion. Come and join me as I share my experience with you. This event was organized for Kasie, a talented young Nigerian fashion designer, who...

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Eldimaa Fashion at the Afro Hair & Beauty Show!

ELDIMAA FASHION at the Afro Hair & Beauty LIVE 201728TH & 29TH MAY 2017 THE BUSINESS DESIGN CENTRE   by Anaïs - Communication & Marketing Intern   Last weekend, Eldimaa Fashion was selling our items at the biggest and most spectacular exhibition dedicated to the afro hair and beauty show in Europe, at the Business Design Centre in London. The Afro Hair and Beauty show is an annual appointment that no one would like to miss. Especially not Elizabeth Eldimaa, the founder and designer of Eldimaa Fashion. she was totally ready to meet her customer during these 2 days (May 28th and May 29th). Eldimaa collaborated  with bespoke jewellery maker Katiico and you shop both their creations at the same place!  CELEBRATE THE...

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How Social media transformed French Fashion House Balmain

  How Social media transformed French Fashion House Balmain   By   Marie Le Bournot   Olivier Rousteing is the youngest artistic director for one of the largest French haute couture houses: Balmain A typical career for a gifted fashionista, he evolved alongside the greatest, gained the confidence of the most difficult clients who were fascinated by his exquisite taste of women's fashion. Rousteing was initiated as a studio manager to Christophe Decarnin and then a few years later he became the artistic director of Balmain.   Company strategy?  At that time, the house Balmain was no longer talked about, Olivier brought this house back to greatness, because of his youthfulness and limitless talent, in his first collections he introduced...

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