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Eldimaa innovates again and improve your experience. By this way, discover our new website and our new collections. Don't forget dresses are a limited edition. Get yours now.  

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Ankara is a fabric primarily associated with African culture. It consists of cotton and is usually colourful with lots of vibrant patterns and styles.  We have seen how the fabric can be used to create gorgeous pieces of clothing but how far do people really go with making use of it?  Well... the truth is that there is almost no limit with this versatile fabric! I came across lots of amazing designs which really make you think how a bit of creativity and imagination can come together to create such unique items.  The first thing that caught my eye were...

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In 2014 we definitely saw the rise of African prints within the mainstream media, especially as huge global stars supported the trend by wearing gorgeous pieces, filled with colour and vivid patterns.   The year allowed African fashion to dominate worldwide, creating an exciting buzz around the clothing as fans wanted to recreate their idols' style.  Rihanna is known for taking risks and being unconventional within fashion, often changing up her styles every season. We've seen sports-luxe and glamorous red carpet styles which look amazing but Rihanna just glows in her vibrant red dashiki. I admire how she mixes traditional...

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As 2015 approaches faster than ever, it’s only right that we start kicking things off with a bang already. What better way to do that than to launch Eldimaa Fashion in a brand new store?! Yes, that’s right. You can now shop til’ you drop at Petit Miracle Hub, West 12 Shopping Centre, Shepherd’s Bush. Pop in and say hello so we can treat you to a relaxing shopping experience. To celebrate, the store had an exclusive launch party and with a room packed with excited, influential guests, there was only one way to truly display how unique and uplifting...

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We are loving the VB Spring/Summer 2015 collection at New York Fashion Week. The elegant fitted dresses, mac jackets with waist belts, beautiful skirts and casual tops  We are happy to see some colour in the Spring/summer 2015 collections as Mrs Beckham is known for monochrome. VB featured a beautiful pastel pink floral short suit and a midi maxi skirt in dusty yellow  With the VB retail store launching in London later this year, we have selected our favourite pieces below. Which one is yours?

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