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African, African Clothing, African Styles, Ankara, Ankara fashion, Ankara Print, Black Owned Businesses, colour trends, Ethnic, Fashion Inspiration, Lifestyle, New Collection, New Season Trends, New Store, Outfits, Pantone, Spring wardrobe, SS21, SS21 Collection, Style Guide, Trends, What to wear, Women's fashion -

With Spring Equinox signalling the first day of spring, it's time to start thinking about your summer wardrobe, getting ahead of this season's key fashion trends and finding your own unique summer fashion style. Never again fear the "Jeans and a Nice Top" dress code with the release of our SS21 collection, with our beautiful going out tops, cute summer tops, women's skirts and summer dresses.

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African Clothing, African Styles, Ankara, Ankara fashion, colour trends, Fashion Inspiration, Lifestyle, Men's fashion, New Season Trends, Outfits, Pantone, Spring wardrobe, SS21, Style Guide, Trends, What to wear, Women's fashion -

Spring Colours:  How to master the transitional wardrobe   Don’t ask me how, but winter is pretty much over. February has come and gone and left us all in a confused state of spring sunshine, bright mornings and longer evenings which come with them the huge dilemma; what do we wear now? Although winter can be restrictive, forcing us to express ourselves through one of few coats and scarves, it is easy, it is comfortable. Spring brings with it the challenge of dressing for impressing, not just for practicality and warmth. This season is the one for reviving the wardrobe you’ve...

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African, African Clothing, Ankara, Ethnic, New year's resolution, Outfits, Style Guide, What to wear, winter fashion -

HAPPY NEW YEAR!  To our dear Eldimaa family, we hope you have had a wonderful Christmas season. After a couple of weeks off from daily life and commitments we are back to help you break in the New Year in the best possible way. New Year’s Eve won’t have been quite as expected this time round, but I am sure you are as excited as us all for 2020 to be a distant memory. This is the time to put the past months behind you, prioritise feeling good about yourself and turn a new leaf.   Breaking into the New...

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African Clothing, Ankara, Christmas, Christmas Inspiration, Christmas Shopping, Style Guide, Trends, What to wear -

Here's our guide on how to embrace this season's traditions Eldimaa style. Read for tips, tricks and our top recommendations.

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