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African, African Clothing, African Styles, Ankara, Ankara fashion, Ankara Print, Black Owned Businesses, colour trends, Ethnic, Fashion Inspiration, Lifestyle, New Collection, New Season Trends, New Store, Outfits, Pantone, Spring wardrobe, SS21, SS21 Collection, Style Guide, Trends, What to wear, Women's fashion -

With Spring Equinox signalling the first day of spring, it's time to start thinking about your summer wardrobe, getting ahead of this season's key fashion trends and finding your own unique summer fashion style. Never again fear the "Jeans and a Nice Top" dress code with the release of our SS21 collection, with our beautiful going out tops, cute summer tops, women's skirts and summer dresses.

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African, African Clothing, Ankara, Ethnic, New year's resolution, Outfits, Style Guide, What to wear, winter fashion -

HAPPY NEW YEAR!  To our dear Eldimaa family, we hope you have had a wonderful Christmas season. After a couple of weeks off from daily life and commitments we are back to help you break in the New Year in the best possible way. New Year’s Eve won’t have been quite as expected this time round, but I am sure you are as excited as us all for 2020 to be a distant memory. This is the time to put the past months behind you, prioritise feeling good about yourself and turn a new leaf.   Breaking into the New...

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African, Christmas Family Movies, Christmas Movies, Christmas Shopping, Outfits -

    Home Alone 2: Lost in New York (1992) Preferably, watching all the sequels of home alone would be great but we are here to tell you the best. It follows the same formula as the original Home Alone movie but this time it is in New York. The location makes it extra festive and cheerful. A wonderful movie to pick for family time after eating a scrumptious Christmas meal.   The Holiday (2006) If you love Cameron Diaz and Kate Winslet, get your popcorn this will be a good one. It is where a film trailer editor, and...

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African, African Clothing, African Styles, Ankara, Autumn, Outfits, Trends -

What feeling does the autumn give you? Cuddle season or Fashion season? Be the talk of the fall as people will fall in love with the 5 ways of styling your Ankara clothing for this season. Let the heads turn as they can be star struck by the gorgeous outfit you came up with all by yourself (don’t worry, it will be our little secret).   1. Ankara and Autumn Coloured Trench Coat – Anybody can pull off a classic trench coat. Wearing a simple white tee and jeans with a trench coat can turn your basic wear to a...

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